Terms and Conditions

Last updated: 21/0726

These Terms & Conditions set out the basis on which you may use the Rituo website, app and services and purchase products from us. By accessing our site, using the Rituo app or placing an order, you agree to be bound by these Terms. If you do not agree, you should not use our Services.

In these Terms, “we”, “us” and “our” refer to Rituo and “you” refers to the user or customer.

1. About Rituo

Rituo operates this website and store to offer daily wellness rituals and dietary supplements. Our store is powered by Shopify, which provides the online e-commerce platform that enables us to sell our products and services.

You can contact us at:
[Company name]
[Registered address]
Email: [contact email]

2. Our Services

Our Services include:

The Rituo website and online store
The Rituo app and digital rituals
Our supplements and physical products
Any related content, emails, social channels and customer support

The information provided through our Services is for general wellbeing and educational purposes only and should not be regarded as medical advice. Please review our Supplement & Health Disclaimer for more detail.

3. Eligibility

To purchase from our store or use our Services you must:

Be at least 18 years old, or the age of majority in your jurisdiction
Have the legal capacity to enter into a binding contract
Provide accurate and complete information during checkout and account creation

4. Products, descriptions and availability

We work to ensure that product images, descriptions and information are accurate and up-to-date. However, minor variations in colour, packaging or wording may occur. We may change or discontinue products at any time without prior notice.

All products are offered subject to availability. If an item is unavailable after you have placed an order, we will notify you and issue a refund for that item.

5. Pricing, bundles and promotions

All prices on the site are shown in [currency, e.g. GBP] and include applicable VAT unless stated otherwise. We may change prices at any time; such changes will not affect orders already accepted.

We may offer bundle pricing and promotions, including:

Single pouches at the standard price
Multi-pouch bundles with discounted total prices
Subscribe & Save options with discounted recurring pricing

Details of current pricing and any savings will be shown on the relevant product and bundle pages at the time of purchase.

Promotions and discount codes may be subject to additional terms, including start/end dates, usage limits and exclusions. We reserve the right to withdraw or amend promotions at any time.

6. Orders and contract formation

By placing an order, you are offering to purchase products from us in accordance with these Terms. After you submit an order, you will receive an order confirmation email. This email acknowledges that we have received your order but does not guarantee acceptance.

A contract between you and Rituo is formed only when we dispatch the products and send a shipping confirmation email. We may refuse or cancel an order, including after acceptance, for example where:

Products are out of stock
There are pricing or description errors
We suspect fraudulent or unauthorised activity

If we cancel an order after payment, we will issue a refund for the relevant amount.

7. Payment

We accept payment via the methods displayed at checkout (for example, debit/credit card, digital wallets and other payment services). By providing payment information, you confirm that you are authorised to use the chosen payment method and that all details provided are accurate.

Payment for one-time purchases is taken at the point of order. Subscription payments are processed on a recurring basis in accordance with Section 8 below.

8. Subscriptions and auto-renewals

We offer subscription options (for example “Monthly Ritual” or “Subscribe & Save”) for certain products. When you purchase a subscription:

You authorise us and our payment processor to charge your chosen payment method on a recurring basis (e.g. monthly) at the then-current subscription price, plus applicable taxes and shipping.
Your subscription will automatically renew at the end of each billing cycle until you cancel.

You can manage, pause or cancel your subscription through your account, or by contacting us at [email]. To avoid being charged for the next cycle, you must cancel before the renewal date indicated in your account or confirmation emails.

Changes to subscription pricing will be communicated in advance and will take effect from your next billing cycle. Orders that have already been processed or shipped before you change or cancel your subscription cannot usually be modified or refunded.

9. Shipping, delivery and risk

We currently ship to [list of countries/regions]. Estimated delivery times, costs and any free-shipping thresholds are shown at checkout and may change from time to time.

Risk in the products passes to you when they are delivered to the address you provide. Please check your order carefully on arrival. If a product is damaged, faulty or incorrect, contact us within a reasonable period with your order details and photos where possible so we can investigate and resolve the issue.

10. Returns, refunds and cancellations

Your consumer rights will depend on your location. In addition to any statutory rights, our returns approach is as follows:

For hygiene and safety reasons, we can only accept returns of unopened, unused supplements in their original packaging, subject to our discretion and within [insert number] days of delivery.
You are responsible for return shipping costs unless the product is faulty or we have made an error.

Details may be updated in a separate Shipping & Returns page. In case of conflict, the specific returns policy on the site at the time of your order will apply.

Nothing in these Terms affects your statutory rights as a consumer.

11. Use of the Rituo app and content

The Rituo app, digital rituals, prompts, articles and other content are provided for your personal, non-commercial use. Subject to your compliance with these Terms, we grant you a limited, non-exclusive, revocable licence to access and use the app and content solely for your own wellbeing routines.

You must not:

Copy, distribute, modify or create derivative works from the app or content
Reverse engineer or attempt to extract source code
Use the app or content for medical, diagnostic or therapeutic services
Use the app in a way that is unlawful or harms others

We may update, suspend or discontinue the app or parts of it at any time.

12. Accounts and security

To use certain features you may need to create an account and choose a password. You are responsible for maintaining the confidentiality of your login details and for all activities that occur under your account.

Please notify us immediately if you suspect any unauthorised access or security breach. We reserve the right to suspend or close accounts that we believe are being misused or used in breach of these Terms.

13. Intellectual property

All content on the Rituo website and app – including text, graphics, logos, product names, imagery, videos, audio, software and design – is owned by or licensed to Rituo and is protected by intellectual property laws. You may not use any of our intellectual property without our prior written consent, except as necessary to use the Services in accordance with these Terms.

14. Health information and disclaimers

Our products are food supplements, not medicines, and are not intended to diagnose, treat, cure or prevent any disease. The information we provide is not medical advice and should not replace consultation with a qualified healthcare professional.

Please review our Supplement & Health Disclaimer, which forms part of these Terms and applies to your use of our products and content.

15. Limitation of liability

Nothing in these Terms limits or excludes liability where it would be unlawful to do so, including liability for death or personal injury caused by negligence, or for fraud.

To the fullest extent permitted by law, Rituo will not be responsible for:

Any indirect, incidental or consequential loss or damage
Any loss arising from your failure to follow product instructions or from your misuse of the products
Any loss resulting from your reliance on information provided through the Services instead of seeking professional advice

Our total liability to you for any loss arising out of or in connection with the Services or any order will not exceed the total amount paid by you for the relevant order.

16. Governing law and jurisdiction

These Terms and any dispute or claim arising out of or in connection with them are governed by the laws of England and Wales (or insert your jurisdiction). You and we agree that the courts of England and Wales will have exclusive jurisdiction, except where consumer laws in your country of residence give you the right to bring a claim in that country instead.

17. Changes to these Terms

We may update these Terms from time to time. When we do, we will change the “Last updated” date at the top of this page. Any changes will take effect when they are posted on the site. Your continued use of the Services after changes are posted means that you accept the updated Terms.

18. Contact us

If you have any questions about these Terms or about an order, please contact us at:
Email: [contact email]
Address: [registered address]

3. Privacy Policy

(Page title: “Privacy Policy”)

Paste into Settings → Policies → Privacy policy, then link in the footer. Again, treat this as a starting point and have a legal professional check it for GDPR/UK GDPR compliance.

Privacy Policy

Last updated: [insert date]

Rituo respects your privacy and is committed to protecting your personal data. This Privacy Policy explains how we collect, use, disclose and protect information about you when you visit our website, use the Rituo app, purchase our products or interact with us in other ways.

By using our Services, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Who we are

For the purposes of data protection law, the data controller is:

Rituo
Rituo Ltd (UK): The registered office for the UK-based private limited company is 3rd Floor, 86-90 Paul Street, London, EC2A 4NE
Email: Privacy@rituo.co.uk

We use Shopify to power our online store and may use other third-party service providers to support our Services.

2. Information we collect

We may collect and process the following categories of personal data:

Information you provide directly

Contact details such as name, email address, phone number and billing/shipping address
Account details such as username, password and preferences
Order information, including products purchased, subscription choices and payment method (payment card details are processed securely by our payment providers and are not stored in full by us)
Information you share when you contact us, complete forms, respond to surveys or participate in promotions
Information you choose to enter into the Rituo app, such as wellbeing goals, habits, reflections or notes

Information collected automatically

When you visit our website or use the app, certain information is collected automatically, such as:

Device and browser information
IP address and approximate location
Log data (e.g. pages viewed, time spent, links clicked)
App usage data and performance analytics
Cookies and similar tracking technologies (see Section 7)

Information from third parties

We may receive information about you from:

Shopify and our payment processors, relating to your orders and payments
Analytics and advertising partners, where you have consented to such tracking
Social media platforms, if you interact with our pages or choose to connect accounts

3. How we use your information

We use your personal data for the following purposes:

To process and fulfil your orders and subscriptions, including payment, shipping and customer support
To create and manage your account and provide access to the Rituo app and rituals
To personalise your experience, content and recommendations based on your preferences and usage
To communicate with you about your orders, subscriptions, updates, changes to our terms and policies and important service messages
To send you marketing communications (where permitted by law and your preferences), such as newsletters, offers and product news
To analyse and improve our website, app, products and services
To prevent fraud and misuse, secure our systems and comply with legal obligations

4. Legal bases for processing (EEA / UK users)

If you are in the UK or EEA, we rely on the following legal bases to process your personal data:

Performance of a contract: to provide the products and services you request (e.g. processing orders, managing subscriptions, running the app).
Consent: for certain marketing communications, cookies and optional app features. You can withdraw consent at any time.
Legitimate interests: to improve our services, carry out analytics, maintain security and communicate with you about similar products or features, where these interests are not overridden by your rights and interests.
Legal obligations: to comply with applicable laws, regulations and requests from authorities.

5. How we share your information

We do not sell your personal data. We may share your information with:

Service providers and processors, such as Shopify, payment processors, email service providers, analytics tools, advertising partners, cloud hosting providers and customer support platforms, who process data on our behalf and under our instructions.
Shipping and logistics partners, to deliver your orders.
Professional advisers, such as lawyers, accountants and auditors, where necessary.
Authorities or third parties, where required by law, to protect our rights or in connection with legal proceedings, fraud prevention or security issues.
Successors or acquirers, if we sell or transfer part or all of our business.

Whenever we share data, we take reasonable steps to ensure that appropriate safeguards are in place to protect your information.

6. International transfers

Some of our service providers may be located outside the UK or EEA. Where personal data is transferred internationally, we will ensure that an adequate level of protection is in place, for example through standard contractual clauses approved by relevant authorities, or by transferring to countries recognised as providing an adequate level of data protection.

7. Cookies and similar technologies

We use cookies and similar technologies on our website and app to:

Enable core functionality (such as shopping cart and account login)
Remember your preferences
Analyse site traffic and usage
Support marketing and advertising, where you have given consent

You can manage your cookie preferences through your browser settings and, where available, through our cookie banner or preference centre. Disabling certain cookies may affect the functionality of our Services.

8. Data retention

We retain personal data for as long as necessary to fulfil the purposes described in this Policy, unless a longer retention period is required or permitted by law. For example:

Order and transaction records are kept for the period required by tax and accounting laws.
Account information is retained while your account is active and for a reasonable period afterward.
Marketing data is retained until you opt out or we no longer need it.

When data is no longer required, we will delete or anonymise it in a secure manner.

9. Your rights

Depending on your location, you may have certain rights regarding your personal data, including:

The right to access the personal data we hold about you.
The right to request correction of inaccurate or incomplete data.
The right to request deletion of your data in certain circumstances.
The right to restrict or object to certain types of processing.
The right to data portability, where applicable.
The right to withdraw consent at any time, where processing is based on consent.
The right to lodge a complaint with a supervisory authority.

If you are in the UK, you can lodge a complaint with the Information Commissioner’s Office (ICO). If you are in the EEA, you can contact your local data protection authority.

To exercise your rights, please contact us at [privacy email]. We may need to verify your identity before responding.

10. Marketing communications

If you have opted in to receive marketing emails or other communications from us, you can opt out at any time by:

Clicking the “unsubscribe” link in our emails, or
Contacting us at [contact email].

Please note that even if you opt out of marketing, we may still send you non-marketing messages related to your orders, account or important service updates.

11. Security

We take reasonable technical and organisational measures to protect personal data against unauthorised access, loss, misuse or alteration. However, no system can be completely secure and we cannot guarantee absolute security. You are responsible for keeping your account password confidential and for any activity under your account.

12. Third-party links

Our website or app may contain links to third-party sites or services (for example, Instagram or other social platforms). We are not responsible for the privacy practices or content of these third parties. We recommend that you review their privacy policies before providing any personal information.

13. Children

Our Services are not intended for use by children under 18 years of age, and we do not knowingly collect personal data from children. If you believe that a child has provided us with personal data, please contact us so that we can delete it.

14. Changes to this Privacy Policy

We may update this Privacy Policy from time to time. When we do, we will revise the “Last updated” date at the top of the page. Any changes will take effect when they are posted on this page. Your continued use of the Services after changes are posted constitutes your acceptance of the updated Policy.

15. Contact us

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

Rituo
Email: privacy@rituo.co.uk
Address: Rituo Ltd (UK): The registered office for the UK-based private limited company is 3rd Floor, 86-90 Paul Street, London, EC2A 4NE